- brand construction -

LIFE ACADEMY

estrategy &

design

STRATEGY

IDEA

“Inspired by the symbol ‘forte’ (𝆑), which in music represents strength and vitality, this academy encourages its students to discover and project the power of their talent, from their first chords to mastering each instrument.”

BRANDING

LOGO

“The logo features a high contrast between its name and the most representative symbol. The color combination aims to capture the attention of students as the brand’s primary consumers.”

WEB & SOCIAL MEDIA

IG&FB

“Just like the logo, we developed a graphic concept with a fresh and youthful feel, reflected in the photography, text, and elements of each post.”

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