- brand construction -
KHON COFFEE
estrategy &
design
STRATEGY
IDEA
“The brand concept focuses on highlighting a hidden paradise in the Amazon, so we decided to use the ‘mist’ as part of the mystery that surrounds the entire place. Emphasizing how it covers the environment.”
BRANDING
LOGO
“The logo was built using ‘liquid’ elements that represent the humidity present in the area, and in its shape, it resembles the path the ‘mist’ takes over the geographical profile of the place.”
WEB & SOCIAL MEDIA
packaging
“The brand needed a platform that offered an immersive experience for its visitors, with each section and the first screen taking up the entire space. Every element, photograph, and text, along with the colors, denote a luxurious atmosphere.”
